Developing an Online Presence

When people want to find your business, they open up their favorite search engine and they type in what they need. If your lucky, they already know your name, and they will search for your business. If you’re not as lucky, people will simply be searching for the service that they need. Developing a web presence that is accurate, findable, and easy to navigate is key to winning both of these sales.

Let’s start by taking a look at these two cases. In the first, the person already know your name, but they are searching either because they want to learn more and possibly find your phone number, address, or other contact information. However, if they cannot easily in at least less than a minute get to that contact information with a simply search, you have a big problem.

In the second case, the person is looking for someone to hire to serve a need in their life. You want their search to turn you up as quickly as possible. Most often, people do not go past the first three search results they get. Here it is critical to work on search engine optimization to ensure you are reaching those potential customers.

To solve both these problems, you should start by trying to achieve three things: be accurate, be findable, and be easy to navigate.

Be Accurate. The first step is making sure that once people find you online, the information is correct. This may seem obvious, but there are a number of different online listing sites and other databases that have your information. You need to step back and go through each of these to make sure all of the information is consistent and accurate. You don’t want three phone numbers and two addresses out there. In fact, search engines will penalize you for this inconsistency in ranking.

Be Findable. SEO seems to be the scary buzzword everyone is using these days, but the idea is simple – be findable. If you’re not showing up in the top three search results of Google, Bing, etc., take action. You already have a head start when you make your online presence accurate.

To help with your organic search results, work on your website, enhance your brand, and encourage customers to leave review. All of this will boost you above competitors. Plus, it is just good business. If this is not enough and you are in a competitive market, you can pay to appear higher using campaigns such as Adwords.

Be Easy to Navigate. Finally, make sure that once your customer reaches your website, they can quickly and easily find what they are looking for whether it is contact information or services. To the extent that you can control it, also make sure that outside websites listing your information are clear and make sense. The first step in doing this is the first thing mentioned in this post – be accurate.

If you have questions about how to optimize and develop and online presence, contact Adventure Ad Agency today. We can help you develop a plan and create consistency in your online presence.

Yelp and Your Business

The days of phone books are almost gone, and online directories have already become a reality. To combat this change, many business are sprucing up their website and finding ways to amp up their online presence. If you are a local or small business, you have probably considered setting up a business page on yelp, but is it really worth it?

First, setting up a yelp page is fairly simple. In just five to ten minutes, you can set up your business page or claim a business page if one already exists. You will simply have to verify your affiliation to the business by entering a verification code sent to the business phone. With something this easy, it is hard to say no to.

After the site is created, you can add your business location, phone, and other information. The site allows you to include pictures. While the actual amount of stuff you have to put up is minimal, the impact can be great. I mean phone book ads never had to be huge and flashy.

Second, Yelp is actually a great resource that is widely used. It is an especially important tool for small business like restaurants or medical offices. Yelp is a great platform for potential clients in business like these to not only find you, but to get access to reviews and feedback. This review function is what draws in consumers.

Finally, Yelp is just another way for people to find you. For many people, the internet is as far as their research will go. It is their world, and the more opportunities you give people to find you the better. Yelp is a simply easy way to make sure you are reaching more people.

Best of all, once it is set up it will require very little maintenance, so yes Yelp is worth it. Phonebooks are a thing of the past. Don’t wait, sign up for Yelp and other similar sites today.

Top Tips for Time Management

Our world is constantly on the go, and the business world is no exception. At work, people are often balancing multiple projects at once, while still needing to find the time to manage their daily tasks and duties. When you have so many things going on, it can be easy to lose track of time and to fall behind. Advertising may seem like the last thing you have to worry about.

Nevertheless, it is actually very important to you business that you stay on top of advertising just as much as production or human resources. It impacts your business and your sales just as much. People won’t buy your product if they don’t know about it. The bustle and stress of work may be holding you back if you are not utilizing time management techniques. In fact, simply implementing some of these ideas can create a huge difference in your professional and even personal life. It will also ensure you don’t leave anything out.

Here are our top tips for time management:

  1. Calendar and Lists. If you are not a list person, become one. Time management starts with being organized. In order to manage your time wisely, you are going to need a clear idea of what you have to do and by when. Keeping and up to date calendar and keeping daily or weekly to do list will help keep you focused and on track. This is also a great opportunity to use technology like your phone that is easy to use and portable.
  2. Prioritize. Next, you should make sure you have a system to prioritize your work. Use one of your lists and maybe color code each activity based on its priority. Priority could be based on due dates or even importance. You want to make sure you handle the important big tasks and don’t forget about them.
  3. Divide and conquer. Another time management technique is to split up your weekly tasks or monthly tasks across a period of time. Instead of trying to get all of your reports done the day they are due, you could schedule out an hour a day to work on long term projects. While sometimes other tasks may take priority, this will hopefully lessen your long term workload and keep you from pulling an all nighter on reports.
  4. Subtract. Take a look at your average week. What do you do that is not really important? Do you have unnecessary meetings with people and never get anything done? Do you waste time trying to get a machine to work? Find a way to subtract the things that steal your time. Maybe you don’t need a daily meeting with your staff, perhaps a weekly meeting is fine. It would give you the ability to have more to talk about and more work to get done at the meeting.
  5. Keep Notes. Often, we waste a lot of time trying to remember or find old information. Create a system and keep detailed notes. This will help you avoid wasting time trying to repeat a similar project. If you keep all the information from your advertising last year for example, it will be easy to evaluate what did and did not work and plan better for next year.

Three Most Common Advertising Mistakes

No one likes to make mistakes, but we are human and we all do it. All too often we fall into a routine and slip into these silly advertising mistakes that hold our businesses back. Are you making these common advertising mistakes?

Number 1: Repeat offenders.

If something is working, keep doing it. However, as humans, we have the tendency to want to stay in our comfort zones. This way mean using the same advertising strategy year after year, or it can be as basic as posting the same thing week after week on social media. While it can be hard to always be thinking of fresh new ideas, that is not the most important part. The most important thing is that you stay on top of new ideas and new trends. Don’t settle for repeating the same thing over and over again.

Number 2: Too trendy.

At the same time, don’t get too ahead of yourself. You might be itching to try a Facebook live video, but don’t try it right away. Do you research. Check out other Facebook live video strategies. See how other businesses are doing it, and try shooting a video that is not live and see how it turns out. While new trends can be exciting, it is important you do your research and practice before you jump on the bandwagon. Also, just because something is trending does not mean it is the right thing for you are your business.

Number 3: Deadly assumptions.

We make a lot more assumptions that we realize. We assume that something won’t work for us. We assume that our target audience is mostly male. These assumptions however can be very wrong. Don’t assume, get the data. Look at Google Analytics and look at research, find out who your audience is through surveys and polls. If you put the time into getting to know your clients and their needs, your advertising will improve. Also, don’t be afraid to try something new. Don’t assume it won’t work just because you have never done it.

How did you do? Are you making these common advertising mistakes? For help escaping these mistakes, contact Adventure AD Agency for helping sprucing up your strategy.

How to Develop A Marketing Plan

Advertising and marketing is not simply coming up with an idea and executing it. It involves research, planning, and strategic thinking. This all starts with creating and developing a marketing plan.

Creating a marketing plan though is a lot more work than it may appear at first glance. It takes time and a serious evaluation of your business. To help you create your own marketing plan, we have outlines the steps to a successful marketing plan.

  1. Identify business goals and objectives. To start off, you want to make sure you align everything you do with the existing brand and goals of the business. You want everything you do to build off the values and brand of the company and to further it. These goals and objectives should be kept in mind throughout the marketing plan.
  2. Perform market, product, and customer analysis. Set the target audience. Next, you need to seriously examine your product and the market it is in. This will allow you to strategize the best course of action. It will help you identify what is unique about your product and gives your a strategic advantage. Also, this is the time where you identify who your audience is. Who will be your potential customer? Using research and analytics tools, you can further categorize your customers by demographic and behavioral information.
  3. Employ a unique selling proposition. The work done in the last step to help determine what is unique about your product will help you develop your unique selling proposition. This is what your marketing and advertising should be centered around. It will give you content for your advertising.
  4. Align pricing and positioning. Before selling anything, you also need to set up the pricing and position in the market place. The product and market research done previously will allow you to determine this and set the best price for the market and consumers.
  5. Select best channels. Finally, you need to select where and how you want to advertise. You have the content for the advertisements and marketing with the unique selling proposition. You have the pricing and target customer base. Now, you need to decide what channels are best for that message and those customers. Is it social media or television? Is it print or billboards? This is up to you.

We hope this outline helps you create a great marketing plan. For help with marketing and advertising, contact Adventure Ad Agency today!

Ted Talks You Need To See

One of the best things about working in the advertising and marketing industry is that the industry is constantly evolving and changing. There is always more to learn and new concepts to try out, and one of the best ways we learn and grow and become better advertisers is by listening to other people.

This week, we have compiled a list of some great TedX talks that we think are great to either expand your knowledge of marketing and advertising or to simply entertain you and expand your mind.

What if there was no advertising? | George Nimeh

We’re All in Marketing: What Evolution Tells Us About Advertising | Ethan Decker

Sex sells! And other mythologies of advertising | Greg Ippolito

The Stockholm syndrome of advertising | Jacob Östberg

Can advertising save the world? | Jeff Rosenblum

When advertising works | Siu Hung Ng

Are TV Commercials still relevant?

In the media obsessed culture we live in today, it seems like more and more people are turning to the internet and social media, and more and more advertisers are drifting away from traditional television advertising to digital marketing and SEO.

Even when people are watching TV, they seemingly always are also on some other device, whether it be their phone, tablet, or computer. The question remains on advertisers’ and business owners’ minds, are TV commercials still worth my advertising money?

Good news – TV still is an extremely effective way to advertise to audience. Don’t believe me? Well, in 2015, the results from a study conducted over a five year period from 2010 to 2014 by the Marketing Analytics company MarketShare showed TV “remains the most efficient vehicle through which to drive consumer purchases, out-delivering digital media (display and social), print and radio.” This study was highlighted in depth in an article by AdAge and featured by CNBC and AdWeek.

In fact, the study found that when comparing performance across similar spending levels, TV averaged four times the sales lift of digital advertising. Other interesting information from the study showed that TV advertising was particularly effective for automotive brands, especially luxury brands. This may seem a bit unbelievable, but this is not saying that online and digital advertising is ineffective. This is simply saying that TV advertising is still the best ROI and most efficient way to market your brand and your product.

Nevertheless, MarketShare goes on to stress in their study that this does not mean you should simply throw all your ad dollars into TV advertising and forget about radio, print, and digital. A well-balanced strategy incorporating all of these channels is the strongest way to build your brand and sell your product. The point simply is don’t move those advertising dollars away from TV just yet!

Understanding the Marketing Cycle

Like the natural environment, the marketing field is cyclical. As soon as you create, plan, and execute a strategy, it is time to start back at the beginning building a new plan. The world around us and our business are constantly changing, and so must our businesses.

While it may seem boring to talk about the marketing cycle, it is crucial to identify and understand each part of the cycle. Too often, people skip steps and end up with less effective marketing strategies, because they don’t stop to identify their audience or consider their goals and objectives.

Consider these five parts of the marketing cycle. Are you making sure to carefully work on each step before jumping ahead to executing?

Identify – The first step is to identify what exactly you want to do. Go back to the Ws! At this point, you need to sit down, decide your target audience, decide what you are promoting, and decide what you are saying before you can decide how you want to promote it.

Brand – Next, align this goal with your brand or with a redesign of your brand. Bring your ideas back to your businesses core business proposition. What is your message about your company going to be?

Plan – This may be the most overlooked step. Planning is simply not scheduling. Planning involves going back, understanding your target audience, calculating proper pricing, and more. It means taking the time to make sure marketing is done right.

Execute – Finally, the moment you’ve been waiting for. Go out there and execute, but do not forget to celebrate and enjoy. Be proud of your company and what you have accomplished.

Evaluate – At the same time, after celebrating, don’t forget to come back and evaluate what you did. Be critical, and understand there is something you could have always done better. This will prepare you to start the cycle over again and better identify who, what, and where next time.

While these five steps may seem obvious, make sure you aren’t missing any in your marketing process. Missing just one can be detrimental to your overall campaign, and when something is this easy, there is no reason not to do it right the first time.

Is Billboard Advertising still relevant?

As consumers, we are flooded with thousands of advertisements every day. Even sitting on traffic on the way to work, we are bombarded with radio ads and billboards. The questions is – do people ever really stop to look up and notice billboard advertisement or do they blend into the background and chaos.

The truth is billboard advertising is popular for many reasons. It gets advertisers’ quick and clear messages visible to large amounts of people in simple, eye-catching ways when done effectively. The messages are able to reach a relatively diverse group of people and have proven to effectively increases brand awareness and recognition, as well as lead to increases in sales. The audience is guaranteed, and hopefully, the consumer will have a better chance of finding your store or product.

However, in this 21st century we live in, more and more people are on talking on bluetooth while driving or playing with a tablet while in the passenger seat. The question remains – Are consumers really engaged? And don’t billboards have downsides? Well, yes and yes.

People do only get a small and quick window in which to view your ad, so the ad does need to be short and sweet. Plus, visibility relies on the weather and people paying attention. You cannot specifically target an audience segment well, unless your characteristic is geographic.

However, in 2009, the Arbitron National In-Car Study was published by Senior Media Research Analyst Diane William and cited in an recent article by Forbes. In this study, it was found that “71% percent of travelers often look at the messages on roadside billboards” and “37% report looking at an outdoor ad each or most of the time they pass one.” While this study was done quite a few years ago, this information is quite interesting and is still relevant today.

According to the study, “55% of travelers have noticed a digital roadside billboard in the past month and nearly one-third 32% have noticed one in the past week.” Since digital boards are becoming more and more common this is important to learn.

Finally, the study goes on to discuss many other findings. Not only does it prove that viewers actually learn information from billboards, but it also shows viewers recall seeing a wide range of actionable information or information they actually decided to act upon. Plus, billboard advertising was show to be “one of the last messages a consumer receives before making a buy decision” making it critical in the final decision process.

Therefore, billboards are actually extremely powerful advertising tools. Perhaps yes, people are more distracted and less aware of billboard. Yet, billboards still appear to be powerful and effective forms of advertising when done correctly. For helping with your next billboard or for more information about billboard advertising, contact Adventure Ad Agency!

How to Create an Effective Billboard

Billboard advertising is a fantastic and effective way to get your message and your brand out there. However, due to the nature of billboards, it is critical for your to have an engaging, clear and simple billboard that people can quickly understand as they drive by on the highway on the way to work.

Unlike print media, people cannot read and re-read your advertisement or put it aside to come back to later. With billboards, you have a matter of a few seconds to make an impression on your audience. If your billboard is too complicated, they won’t be able to find the information they need to know. If you billboard is boring, they might not even see it. Then again, if it’s too in your face, it may be distracting and hurt your brand.

Here are some simple tips to keep in mind when designing a billboard:

Keep it short and sweet. This is not the time to be long winded. Six seconds is about the average time a consumer has to view a billboard, so you should use no more than six words in your advertising message. Any longer and they simply won’t have time to read it. While you may wish for traffic, this won’t normally be the case. Be concise.

Be engaging, not distracting. A great benefit to a billboard is that you can be visual and use creative graphics to get your consumers attention. Making sure your billboard is eye-catching and worth looking at can make or break your billboard. At the same time, don’t be a distraction. Causing accidents on the highway and irritating drivers is not the way to build a good brand reputation.

Build Brand and Awareness. If you expect someone to call you by getting your phone number from a billboard, know that just won’t happen. Billboards are to increase awareness. It is to inform your audience who you are and what you do. Your audience can go to the internet to get your number if they know your name!

Quantity, just as important as quality. One billboards won’t cut it. They are best in groups. This will give someone the repeated opportunity to view your billboard. While you may not want to pay for more than one, you should either be all in or be all out.

Make it Readable. The biggest rookie mistake one can make is making the font too small and the logo too big or vice versa. You need to make sure that people are going to be able to read this comfortably from their car. People can’t take their eyes off the road, or off their phone if they are a passenger, for too long.

Billboards are effective advertising tools that can yield great results when designed correctly. For help and to ask questions about billboard advertising, contact Adventure Ad Agency today!