Television is a great channel for advertising. It allows you to reach a broad audience and establish contact with your potential customers. Because of the nature of commercials, it also allows you the opportunity to provide information about your product and service.
However, before you go at it, it is important to know that planning and executing a TV commercial can be hard work and can involve a lot of people. Not to mention, it can be more expensive to film and prepare the commercial than actually paying to air it on television. Here are out three key things to keep in mind while planning a TV Commercial.
1. Decide on a reasonable, simple message.
The first thing you need for a commercial is a good simple idea. Remember you should keep it short from 15 to 30 seconds. Despite this short time frame, you still need a message to communicate to your audience. Whether it is who you are or what you do, the message is the major point of the commercial. Before you spend all the time and money, you need to make sure at the end your commercial will achieve your end goal of bringing in more clients.
2. Set a budget.
As with anything, money is a big factor. In your plan, you need to get down to the dollar signs. The biggest mistake people make is not realizing all the things that go into making a commercial and all of the expenses. You should start by making a list of everything you think you will need and look further and see what you really need. Depending on how complex your commercial is you may need more or less.
Finally, you need to do your research. Look at what other competitors are doing with their commercials. See what has worked well for other business owners in your industry. Talk to your director or an advertising agency that frequently works on these to give you guidance.
Remember, your first commercial will be hard. It is a learning process, and every time you will improve. However, if you keep these three simple things in mind, you are off to a great start.