Billboard advertising is a fantastic and effective way to get your message and your brand out there. However, due to the nature of billboards, it is critical for your to have an engaging, clear and simple billboard that people can quickly understand as they drive by on the highway on the way to work.
Unlike print media, people cannot read and re-read your advertisement or put it aside to come back to later. With billboards, you have a matter of a few seconds to make an impression on your audience. If your billboard is too complicated, they won’t be able to find the information they need to know. If you billboard is boring, they might not even see it. Then again, if it’s too in your face, it may be distracting and hurt your brand.
Here are some simple tips to keep in mind when designing a billboard:
Keep it short and sweet. This is not the time to be long winded. Six seconds is about the average time a consumer has to view a billboard, so you should use no more than six words in your advertising message. Any longer and they simply won’t have time to read it. While you may wish for traffic, this won’t normally be the case. Be concise.
Be engaging, not distracting. A great benefit to a billboard is that you can be visual and use creative graphics to get your consumers attention. Making sure your billboard is eye-catching and worth looking at can make or break your billboard. At the same time, don’t be a distraction. Causing accidents on the highway and irritating drivers is not the way to build a good brand reputation.
Build Brand and Awareness. If you expect someone to call you by getting your phone number from a billboard, know that just won’t happen. Billboards are to increase awareness. It is to inform your audience who you are and what you do. Your audience can go to the internet to get your number if they know your name!
Quantity, just as important as quality. One billboards won’t cut it. They are best in groups. This will give someone the repeated opportunity to view your billboard. While you may not want to pay for more than one, you should either be all in or be all out.
Make it Readable. The biggest rookie mistake one can make is making the font too small and the logo too big or vice versa. You need to make sure that people are going to be able to read this comfortably from their car. People can’t take their eyes off the road, or off their phone if they are a passenger, for too long.
Billboards are effective advertising tools that can yield great results when designed correctly. For help and to ask questions about billboard advertising, contact Adventure Ad Agency today!