Facebook Ads Manager 101

A majority of the population is on Facebook, or is at least familiar with how the Facebook interface works. If you’re reading this blog, you may have even posted an advertisement for your business on Facebook.

Facebook Ads Manager is part of Facebook for Business, and it allows you to easily view, change, and manage your Facebook ads. Ads Manager gives you many valuable tools you can’t access through a regular Facebook account. It allows you to create custom audiences, view audience insights, gather information about your pages, and access more support for your advertising campaigns. Ads Manager gives you faster editing, powerful insights, and customized reporting. It allows you to quickly and efficiently edit every aspect of your ads in one place. You can change the target audience, budget, duration, etc. of each ad in the same place without having to scroll through your feed to find each individual ad. You can also view your page and ad insights with Ad Managers custom graphs and data. This will allow you to measure the success of your ad and gauge predicted performance of future ads. Facebook Ad Manager’s reporting tool will break down the data and give you all the details you need about every ad you’ve created.

So why do you need Facebook Ads Manager? Our advice is that if you rarely plan to post a Facebook ad, you don’t. It would be more time consuming to learn the interface of Ads Manager than it would be to create and manage each ad manually. However, if you plan to post Facebook ads frequently Ads Manager can be life changing. It will ensure you respond to every like, comment, and message on your page by notifying you through your ads manager account so the notifications don’t get lost in your personal account. It will let you quickly change your promoted posts out so you don’t have to worry about promoting outdated content.

Another great reason to utilize Facebook Ads Manager is because it helps you optimize your budget. Ads Manager allows you to set your budget to distribute in the best way for your ad campaign. You could evenly distribute it for the duration of the ad or vary the budget over time to reach more people on strategic days or at strategic times. Ads Manager allows you to customize your budget to get the most bang for your buck.

Other customizable options in Facebook Ads Manager are editing audience, ad placements, schedule, and bids. Ads Manager gives you the most customization for your Facebook ads and allows you to have the most control over various aspects within each ad and over every campaign. Although Ads Manager can be overwhelming at first, we think it is a very useful tool if you are going to be managing multiple ads. If you need help setting up a Facebook Ads campaign or starting your Ads Manager account, please contact us today.

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